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Chinn GYN, LLC

Personal Care for Your Personal Parts

best gynecologist
best gynecologist

Chinn Chats

The down & dirty on women's wellness

Clean Beauty

Keep It Clean, Beautiful!

June 1, 2021

We can’t scroll Instagram without running across an ad for a new beauty product, often lauded as “natural,” “organic,” or “clean.” We think a lot about skin & skincare, which makes up about 50% of the national expenditures on beauty products, the vast majority of which are purchased solely on the basis of marketing angles & not on the basis of consumer awareness of the effects of the ingredients. The beauty industry is a multi-billion dollar industry that profits from convincing (mostly) women that particular products or services are worth purchasing because of their beauty-enhancing properties. The beauty industry, however, is a largely unregulated industry, which, like the supplement industry, makes us cringe, because it means that the onus is on the consumer (you) to be responsible for understanding & interpreting what she is putting on or in her skin or what she is doing to her body & the consequences that might have for her later.

At its heart, the term “clean beauty” is synonymous with non-toxic beauty, which doesn’t necessary mean greenwashed beauty. Greenwashing is a practice of promoting a product as “eco” or “natural” in order to enhance its appeal; not all things that are natural or organic, however, belong on or in your body—take crude oil, for example: very natural, very organic & also very toxic. Similarly, not all things that are synthetic, or man-made, are inherently harmful for human exposure or ingestion. While preservatives are often universally labeled as harmful, it is problematic for cosmetic products to be unstable, as this fosters the growth of toxins, including mold & bacteria, which can result in infection, which is itself a toxic process. Moreover, all “natural” products are not universally un-harmful for all people. For instance, shellfish might be a “natural” product, but it has the potential to kill many people who have anaphylactic allergies to its protein.

What does it mean, then, for something to be non-toxic, & how will we know whether our products & procedures are putting us in harm’s way? Because there are no clear guidelines from any regulatory body determining what it means for a product to be labeled “organic,” “natural,” “green,” or “eco-friendly,” we cannot rely on these terms to be useful communicators of any agreed upon definition. Therefore, we encourage you to be wary of any products that are marketed using these specific words. We encourage you to read the ingredients & understand what they mean, which doesn’t mean you need a biochemistry degree, but it does mean that you should become familiar with some of the most common toxic compounds that are included in everyday beauty & personal hygiene products. Organizations like the Environmental Working Group ( & the Good Face Project ( have compiled databases of chemicals (even those that are naturally derived—for instance, honey is technically a chemical compound (specifically, a composite of saccharides, which are glucose & fructose molecules) that are known to result in adverse responses when absorbed by the skin or ingested.

When we talk about the cleanness of our beauty products, our major concern is not that the beauty products themselves contain any specific properties but rather that they do not result in harm or toxicity to the bodies to which they are applied. Our interest is in preserving the health of the women we serve, which means that we are dedicated to assisting them in unraveling the mysteries of the concoctions they are regularly sold in the interest of improving their appearances. Most of the products, ladies, don’t actually do what they claim to do. And, most of the products aren’t something your body actually needs.

When we put a product on our shelves, we do it because it has passed our clean beauty or our clean body test & has proven to be superior to other available options. We do it because we know it is scientifically vetted & because the claims made are consistent with the outcomes achieved. We do it because we want you to have an alternative to what you might otherwise purchase or do that allows you to avoid the poison, enhance the benefit, & reduce the risk of harm.

The same is true of all of our aesthetic services. We are asked on a daily basis to begin providing injectable cosmetic services, including Botox & fillers. We are encouraged to perform these procedures on a regular basis by our colleagues in the aesthetic industry. We are told it is the bread & butter of what women want. We understand that. We also understand that women may not have been adequately informed of the risks associated with cosmetic procedures that they desire, & we have taken an oath to first do no harm.

 If we cannot guarantee a lasting benefit of a procedure & we cannot clearly demonstrate that that lasting benefit drastically outweighs the potential harms, we will not perform the procedure, particularly if there are safer alternatives. When it comes to beauty & our bodies, we prefer to keep things as clean as absolutely possible. This means we will boost your own body’s collagen products but won’t inject collagen-like analogues into your skin. This means we will strengthen your muscles & empty your fat cells but won’t remove them from your body. This means we will provide you with evidence-based skincare regimens that will not poison you as you absorb the products through your skin. This means we will always opt for medications that are least likely to result in harm & most likely to actually treat the underlying problem. This means we celebrate the likes of National Nail Polish Day by applauding brands like Butter London for removing the unnecessary toxins from their products & we celebrate Clean Beauty by being honest, open, & transparent in helping to educate you about what your products & procedures are actually doing to you.